About us

About the Label

We are a one stop shop for Contemporary Indian Wear based on forms inspired by Traditional Indian Craft Techniques fused into smart modern silhouettes. Our product range includes exclusively designed smart work wear to chic party wear. We also customize our products to meet your specific requirements like any bespoke label.
We pay the utmost importance to quality and comfort by using pure organic fabrics with the finest needle work for a perfect fit.The production team comprises of highly skilled craftsmen from all over India, who bring their unique cultures and crafts to the table. The team is further trained at our workshop to achieve impeccable quality standards.

We offer exquisite designs that are truly affordable yet organic and luxurious all at the same time.

About the Designer

Puja has been a part of the fashion industry for over 30 years now. Her association with leading multinational export and trading companies provided that keen eye for detail and perfection in production quality. Her work with many international designers and brands fired up her imagination and taught her to truly live the process of creating the perfect piece.
The call to design and launch her own label came with her belief that women can carry any outfit with aplomb if they are given the care and opportunity for the perfect fit. Puja believes the responsibility of providing that perfect fit lies with her.
Puja is an avid wildlife lover. She draws a lot of her inspiration from nature. The symmetry of a honeycomb, the glorious neck of a bulbul, the coulours and patterns of a peacock’s feather, the sheer dominance of a tiger or naturally forming tessellations – all of them reflect in her creations.
Her beliefs and inspirations have led her to create a contemporary design label steeped in radiant Indian ethnic wear. Every outfit is the fusion of Indian culture and modern global trends.